“Oameni noi in politica” (New People in Politics) is a citizen initiative aiming to reform electoral laws so it simplifies the access of competent citizens in politics, initiated by the civic movement Initiativa Romania (Romania Initiative) along with 26 other civic organizations and 4 political parties. In order to reach the Parliament vote, the initiative needed to gather at least 100,000 signatures from at least 11 counties of Romania and Bucharest. We supported the initiative with the development of the communication strategy and the related materials, focusing on social media.
More client info and work: Initiativa Romania
Skills: communication strategy, art direction, copywriting, photo editing, DTP, project management
The communication of these three themes over a long period of time (the campaign lasted over 5 months), mostly on just one channel (FB), meant that we had to keep people's attention, but without bombarding them with similar materials. As such, we created several series of messages with different creative approaches.
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.