A one-year long project, the rebranding of B1 TV was a strategic investment of the station, intended to clarify its positioning on the media market and to offer a powerful foundation to build on in the following years. The project comprised a thorough brand audit and creation of the visual and verbal corporate and brand identity, creation of the onscreen identity, the communication materials, and also the re-launching campaign. Each stage was accompanied by internal presentations and training sessions with the B1 TV team, so that the whole process was understood and supported in the first place from inside the company.
Skills: brand consultancy, art direction, copywriting, photography, onscreen ID package creation, production, project management
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.