B1 TV was launched in December 2001 as a local television station in Bucharest. Soon it expanded its coverage nationwide, becoming a generalist television station broadcasting all over Romania.
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.