Client portfolio: Mega Image

Mega Image

Mega Image is the second largest supermarket chain in Romania, currently having a network covering 610 stores throughout the country, under the brands Mega Image, Shop & Go, and Gusturi romanesti (Romanian tastes). Established in 1995, Mega Image is now owned by Ahold Delhaize, an international retailer operating on three continents. During 2013‐2017, we contributed to developing several publishing projects with great impact on the local market.

Projects for this client:

• Mega monthly customer magazine (43 editions)

• Theme / Special occasion / Category catalogues (Christmas, Easter, Football Championship, Cleaning products, Wines, Meat, etc.)

• New store opening catalogues

• Concept Store special catalogues

• AB Cool Food catalogues (frozen food dedicated store)

• Storytelling projects (creating the “stories” behind hundreds of “Gusturi romanesti” products, communicated on labels and online)

• Copywriting projects (descriptions of private label products, content for various in‐house developed projects)