Client portfolio: Mega Image

Mega Image outlet

Mega Image

Mega Image is the second largest supermarket chain in Romania, currently having a network covering 610 stores throughout the country, under the brands Mega Image, Shop & Go, and Gusturi romanesti (Romanian tastes). Established in 1995, Mega Image is now owned by Ahold Delhaize, an international retailer operating on three continents. During 2013‐2017, we contributed to developing several publishing projects with great impact on the local market.

Projects for this client:

  • Theme / Special occasion / Category catalogues (Christmas, Easter, Football Championship, Cleaning products, Wines, Meat, etc.)

  • New store opening catalogues

  • Concept Store special catalogues

  • AB Cool Food catalogues (frozen food dedicated store)

  • Storytelling projects (creating the “stories” behind hundreds of “Gusturi romanesti” products, communicated on labels and online)

  • Copywriting projects (descriptions of private label products, content for various in‐house developed projects)

Mega customer magazine, all covers
AB Cool Food magazine cover
Publishing team at AB Cool Food magazine launch
AB Cool Food frozen products pread sample
AB Cool Food recipe spread sample
Mega Image wine catalogue cover
Mega Image wine catalogue spread
Mega Image special meat catalogue cover
Mega Image special meat catalogue : meat cuts explained spread
Mega Image special meat catalogue : products and recipes spread
Mega Image Footbal special issue product catalogue cover
Mega Image Footbal special issue product catalogue spread
Mega Image Seasonal gifts special issue product catalogue cover
Mega Image Seasonal gifts special issue product catalogue spread
Mega Image's concept store catalogue cover
Mega Image's concept store catalogue spread
Mega Image Spring cleaning product catalogue cover
Mega Image Spring cleaning product catalogue spread
Mega Image gusturi romanesti product labels
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.