Baneasa Developments operates a mix of real estate developments, shopping center management and an extensive entertainment unit, as part of the Baneasa Project, one of the largest private urban development projects in Southeastern Europe. Baneasa Shopping City is considered to be the dominant mall in Bucharest and in the country, with the largest sales and the highest rents on the market.
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.