Brand & Corporate Identity

portfolio Cooperativa Agricola Carrefour Varasti

Cooperativa Agricola Carrefour Varasti

Retailers develop own brands more and more, to the benefit of all involved, from farmers to end-consumers. Cooperativa Agricola Carrefour Varasti is the first agricultural co-op in Romania founded by a retailer, Carrefour Romania, a project that directly connects the local producers and the customers who appreciate high-quality, low-priced tasty local products. We developed its identity, from logo to storehouse branding, and in-store communication materials.

Client:

Skills:

“Grow your community, buy local” concept is more and more popular in Romania

The shortest the way from the field to the table for a food product, the better. People like to know they can contribute to the prosperity of the farmers and continue to enjoy their favorite vegetables.

For Carrefour Varasti we started by developing the logo, color scheme, slogan, key messages and rhetoric, livery, branded materials and storehouse branding.
We opted for an illustrative logo incorporating watercolor-like vegetables and fruits, later to be used for shaping an entire graphic brand universe and an easily recognizable visual personality. The slogan “Together we grow for you” (Impreuna crestem pentru tine) reflects the nature and purpose of the project, but also the client’s intention of expanding its business and network of local partners.
In-store brochures, banners and large panels featured photos of the real farmers from Varasti. Photo shootings on location provided resources for further printed and online materials.

logo Varasti full color

Carrefour Varasti Agricultural Cooperative is a necessary form of organization for domestic vegetables and fruits producers. And that's because the major problem of our farmers is not to produce, but what happens to the harvest. The purpose of our project is to help them capitalize their goods quickly, at a fair and worry-free price, and at the same time offer Carrefour customers Romanian vegetables to their liking.

Silviu Diaconu, Coordinator of the Carrefour Varasti Agricultural Cooperative Project

Cooperativa Agricola Carrefour Varasti leaflet cover
Cooperativa Agricola Carrefour Varasti leaflet page 1
truck branding Cooperativa Agricola Carrefour Varasti
warehouse branding Cooperativa Agricola Carrefour Varasti
Cooperativa Agricola Carrefour Varasti fair stall
Cooperativa Agricola Carrefour branding on different materials
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.