Brand & Corporate Identity

“Grow your community, buy local” concept is more and more popular in Romania

The shortest the way from the field to the table for a food product, the better. People like to know they can contribute to the prosperity of the farmers and continue to enjoy their favorite vegetables.

For Carrefour Varasti we started by developing the logo, color scheme, slogan, key messages and rhetoric, livery, branded materials and storehouse branding.
We opted for an illustrative logo incorporating watercolor-like vegetables and fruits, later to be used for shaping an entire graphic brand universe and an easily recognizable visual personality. The slogan “Together we grow for you” (Impreuna crestem pentru tine) reflects the nature and purpose of the project, but also the client’s intention of expanding its business and network of local partners.
In-store brochures, banners and large panels featured photos of the real farmers from Varasti. Photo shootings on location provided resources for further printed and online materials.

Carrefour Varasti Agricultural Cooperative is a necessary form of organization for domestic vegetables and fruits producers. And that's because the major problem of our farmers is not to produce, but what happens to the harvest. The purpose of our project is to help them capitalize their goods quickly, at a fair and worry-free price, and at the same time offer Carrefour customers Romanian vegetables to their liking.

Silviu Diaconu, Coordinator of the Carrefour Varasti Agricultural Cooperative Project