Retailers develop own brands more and more, to the benefit of all involved, from farmers to end-consumers. Cooperativa Agricola Carrefour Varasti is the first agricultural co-op in Romania founded by a retailer, Carrefour Romania, a project that directly connects the local producers and the customers who appreciate high-quality, low-priced tasty local products. We developed its identity, from logo to storehouse branding, and in-store communication materials.
Client: Carrefour Romania
Skills: strategy, brand identity, copywriting, art direction, project management
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.