Brand & Corporate Communication

Tchibo in store communication materials

Tchibo Shop promo materials

For the pilot Tchibo shop opened in Promenada Mall by the German chain of coffee retailers and cafés we were in charge with making the weekly promo materials, from the catalogue to the POSMs and various materials for social media.

Client:

Skills:

More than coffee!

Tchibo is famous in Romania primarily for its coffee, although in Germany and other countries their chain of shops and cafés are very popular. The company decided to test the Romanian market and opened a shop in Promenada, a new mall from the business district in the northern part of Bucharest. Apart from its coffee specialties, Tchibo Shop is known for its weekly-changing range of other products – clothing, household items, electronics and electrical appliances, care products, etc.

Our project consisted in making the weekly package of communication materials meant to support and promote the Tchibo wide and diverse non-food consumer goods. As these are “things our customers love and don’t have (yet), anything that provides enjoyment with an element of surprise, anything that is irresistibly beautiful, anything that is comfortingly clear and uncluttered”, we wanted to reflect this diversity and spirit in our communication materials.

Tchibo communication material for non food products

Weekly in-store communication package

Each week, in the shop there was a new package of materials supporting the new theme, the new range of products: posters, shopping window visual posters, people stoppers, islands, rack headers, etc.

The catalogues promoted the current offer, from modern tableware to baby clothes made from organic cotton, respecting the Tchibo brand spirit and German design style, but in a more vibrant way and with a more “Latin”, playful approach of the texts.

Tchibo weekly non food product catalogues
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.