Brand & Corporate Identity

World Barley, Malt & Beer Conference, a yearly event for specialists worldwide

World Barley, Malt & Beer Conference ID and event materials

RMI Analytics’ World Barley, Malt & Beer Conference is the most recognized conference for barley, malt and beer specialists around the world. Starting with 2011, the conference is organized by RMI Analytics, a Swiss-German advisory firm specialized in brewing raw materials. We developed the identity general platform for the conference and the event materials derived from that.

Client:

Skills:

A versatile logo

The World Barley, Malt & Beer Conference is a three-day event, hosted biennially since 2001 in different European venues and attended by more than 300 people from about 40 countries.

The client required a logo for the World Barley, Malt & Beer Conference that is easy to adapt for each edition, in order to highlight the year of the conference and the country that hosts it. It also wanted to create a subtle visual link between RMI Analytics and the conference.
We designed a logo whose main element emphasizes the year and we used the same graphic “atom” used in 2010 when we created the RMI Analytics logo – the barley grain.

Since we created the identity there have been three editions of the WBMBC. For each of them we adapted the original logo, changing the year and the colors – dark blue is one of the RMI Analytics primary colors, but we combined it with colors associated with the countries where the conference took place – Spain, Ireland, Austria.

Logo RMI World Barley, Malt & Beer Conference Conference in Madrid, Spain 2003
Logo RMI World Barley, Malt & Beer Conference Conference in Dublin, Ireland 2005
Logo RMI World Barley, Malt & Beer Conference Conference in Vienna, Austria 2017

Tailored key visuals

For the 2017 edition, the key visual included more elements related to the hosting country - Vienna skyline and the Austrian flag.

Pre-conference materials

The entire brewing raw material supply chain is catered for at the conference with representatives of the world’s major brewing companies and leading barley suppliers, malting and trading companies, brokers, seed suppliers, hop growers, and merchants.

We created all the event-related materials, starting with pre-conference promo materials, invitations for participants, speakers and guests, program, dedicated website and ending with the on-site materials – conference halls and hotel branding, gala dinner and awards ceremony materials.

RMI Facebook keyvisual World Barley, Malt & Beer Conference Conference in Vienna

Event branding materials

More than 300 participants from 40 countries appreciate the conference as being a source of vital industry information, but also a great networking engine, bringing together relevant professionals throughout the industry.

We created specific signage and communication materials for these networking opportunities, from lunch breaks to pub night.

Alexandra Glasow from RMI Analytics

During the past 8 years our company has been working with Publicator on numerous different kinds of projects. Publicator offers high quality services. We appreciate their attention to detail and creative approach to put our events in a great spot. We can say that we have always been satisfied by their work. We strongly recommend their services and we are looking forward to working with Publicator for future marketing campaigns and not only. We truly appreciate the team of Publicator.

Alexandra Glasow, Manager Networking Platforms, RMI Analytics

Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.