Staff Only is probably the longest-standing internal magazine in Romania. For 10 years, this has been the main internal communication tool for the Raiffeisen Bank team in Bucharest and 450 branches all over the country. But that’s not all: the core editorial team remained unchanged during all this time, both from the client and the agency side! That’s amore!
More client info and work: Raiffeisen Bank
Skills: editorial and graphic concept, publishing consultancy, art direction, editorial, DTP, project management, production management
We used to stage theme photo sessions, illustrating certain values or ideas that were developed further within the main articles. Then, we used illustrations with a futuristic touch, in line with the bank’s interest in digitalization and “bank of the future” frame. Lately, we linked the cover treatment with visual elements related to the on-going image campaigns of the bank.
Through thick and thin, economic growth or crisis, Staff Only remains, probably, the longest-standing corporate internal magazine on the Romanian market. An important (and awarded) communication and employer-branding vehicle, loved by its readers and surprising to external stakeholders, it represents the essence of Raiffeisen Bank's internal universe. Its look and content are a best practice for corporation-publishing agency cooperation.
Carmen Dimitruc, Internal Communications & Social Media Coordinator, Raiffeisen Bank
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.