Publishing

An open concept

The initial concept of the magazine (as, during these 10 years, the concept has been adjusted several times) was designed to support the bank’s slogan, “We succeed together”, and the “team” idea.

One of the issues that the client wanted to solve was that people from various departments didn’t have a comprehensive picture of the many activities of the company, of their colleagues’ projects and sometimes even of the complexity of the projects they were part of.

So, we proposed the magazine would be seen as the meeting place of a community – the Raiffeisen team –, and we built it having in mind the structure of a city.

The initial three sections of the magazine (opening, middle and final) were named to suggest different types of places, with specific functions: Access Zone, Business Zone and U Zone.

The name “Staff Only” suggests an exclusive employee community that enjoys access to firsthand professional information and highlights its horizontal editorial approach – the magazine supports the company’s general strategy, but the topics are decided by an editorial team, and many of the articles are written by employees themselves. Of course, we edit the articles.

The 36-page magazine had initially a frequency of six issues annually, but in the recent years it was limited to four issues. It continues to reach all the employees in the HQ and all the branches.

The cover policy has changed along the years. We used to stage theme photo sessions, illustrating certain values or ideas that were developed further within the main articles. Lately, we’ve been using illustrations with a futuristic touch, in line with the bank’s interest in digitalization and “bank of the future” frame.