Brand & Corporate Communication

KLG Europe Romania, Bucharest headquarter

KLG corporate image campaign

One of the top players in Romanian logistics industry, KLG is a dynamic company offering a large range of B2B high quality specific services, from national and international road, water or rail transportation to warehousing and value added services. So, what’s that got to do with John Lennon’s song “Imagine”?

Client:

Skills:

Bold ideas need logistics to be put into practice

Logistics is one of those fields that we know little about, but influences everybody’s lives on a daily basis. Our fast-moving lives and economies depend on logistics, from transportation to warehousing, more than we think. KLG is a 100-year-old Dutch family business with activities on four continents. Its slogan, “Borderless logistics. Since 1918” ignited the creative direction we used for their image campaign.

Imagine - KLG logistics image campaign rollup banner

Borderless world, borderless imagination, borderless logistics

The KLG image campaign we have shaped starting with 2015 aims to raise awareness for the company and to position KLG as a partner that contributes to its clients businesses. The shift we proposed was to communicate not about KLG itself, but to help people understand better what logistics can do for them and how access to a global audience changes the game.

The campaign wants to stress the idea that KLG helps its clients focus their energy, talent and investments on the essence of their business. What the company offers is unlimited access wherever people’s imagination and business needs would lead them to, logistics helping them make the transition from “achievable” to “achieved”. Part of the EU and NATO, Romanian companies have unprecedented opportunities to reach new markets, new destinations, new clients – and the partner to help them getting there.

KLG Imagine campaign print ads, flyers, materials for business partners, event collaterals

Imagine!

This vision of an accessible world has led us to John Lennon’s song “Imagine” when working on the image campaign. A world with no countries, where we share everything, is perfect to reflect our client’s blue sky. The campaign wants to inspire the entrepreneurs as well as the small businesses owners, their employees and all the people with an eye for business to put their ideas into practice. The main message is that, no matter where you want to go, KLG has the knowledge, the equipment, the infrastructure and the experience to help you reach that place faster.

The image campaign includes print ads, outdoor and indoor, flyers, materials for business partners, event collaterals.

KLG Imagine branding for Ciclaton bicycle race
KLG Image branding of the Motor Park Romania
KLG partner of the SEBMUN student competition

Snapshots

KLG headquarter offices
KLG sponsor of Ciclaton
KLG sponsor of Sebmun student competition
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.