The KLG image campaign we have shaped starting with 2015 aims to raise awareness for the company and to position KLG as a partner that contributes to its clients businesses. The shift we proposed was to communicate not about KLG itself, but to help people understand better what logistics can do for them and how access to a global audience changes the game.
The campaign wants to stress the idea that KLG helps its clients focus their energy, talent and investments on the essence of their business. What the company offers is unlimited access wherever people’s imagination and business needs would lead them to, logistics helping them make the transition from “achievable” to “achieved”. Part of the EU and NATO, Romanian companies have unprecedented opportunities to reach new markets, new destinations, new clients – and the partner to help them getting there.
