One of the top players in Romanian logistics industry, KLG is a dynamic company offering a large range of B2B high quality specific services, from national and international road, water or rail transportation to warehousing and value added services. So, what’s that got to do with John Lennon’s song “Imagine”?
Client: KLG Europe
Skills: strategy, copywriting, art direction, DTP, project management, production consultancy
Logistics is one of those fields that we know little about, but influences everybody’s lives on a daily basis. Our fast-moving lives and economies depend on logistics, from transportation to warehousing, more than we think. KLG is a 100-year-old Dutch family business with activities on four continents. Its slogan, “Borderless logistics. Since 1918” ignited the creative direction we used for their image campaign.
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.