Annual reports reflect the company’s philosophy and strategy
Holcim Romania annual sustainability reports are overviews of the company’s activities and efforts to strive for sustainability in its production of cement and concrete, as well as to promote sustainability in construction. The reports play an active role in consolidating the company’s identity and in promoting the corporate spirit. The message conveyed by the concepts we created for these reports is that Holcim is a responsible, grounded company, committed to contribute to building a better future and changing people’s lives for the better.
Ideas on focus
“Building”, seeing a project through all the stages of its evolution, was the key concept we used for creating the first report. We chose images showing aspects related to Holcim core business, construction sites, workers, devices, and performant equipment. For section openings we used cut out images against white backgrounds in order to draw attention towards certain elements, objects, people, which are related to the topic of the respective chapters. Inspirational quotes from worthy people recognized for their competences, but who are not famous to the general public (a professor at Harvard Business School, an American soccer coach, an environmentalist) also supported the idea of “building” performance through effort, in time.
