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Cineplexx Satu Mare opening ceremony

Cineplexx Satu Mare launch campaign

In September 2019, Cineplexx, the largest cinema chain in Austria, opened the first multiplex in Satu Mare, a city in North-West Romania. Cineplexx brought the latest technology – Dolby Atmos, Real D screen – and a unique level of comfort, so that people can make the most out of the experience of going to the cinema. The launch campaign included a series of indoor and outdoor materials, social media visuals and radio scripts.

More client info and work: Cineplexx

Skills: communication strategy, art direction, copywriting, photo editing, DTP, project management

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Share the fun

The key visual concept for the launching materials presented Cineplexx as a destination for fun that you can share with the dear ones. We used the picture of a moviegoer with the Cineplexx popcorn bucket, but with a twist: a recognizable hand of a movie character (such as the hand of the astronaut in Ad Astra) also gets to grab some popcorn! Sharing the movie experience is more immersive than ever!

Cineplexx Satu Mare launch campaign key visual

Spread the visual!

We implement the approved key visual on various materials: flyers that were distributed in the city, indoor signage and advertising (band for construction site, table stickers, bathroom and elevator stickers, corridor ceiling flags, food court entrance walls), outdoor advertising (city lights, bus shelters, backlights, billboards, bus branding), Google display network (landing page and banners), invitations, and, also, animations for led screens and totems inside the mall.

Cineplexx Satu Mare launch campaign, bus branding, left view
Cineplexx Satu Mare launch campaign, bus branding, right view
Cineplexx Satu Mare launch invitation, print
Cineplexx Satu Mare launch campaign, table branding
Cineplexx Satu Mare launch campaign, printed price list flyer, front
Cineplexx Satu Mare launch campaign, printed price list flyer, back
Cineplexx Satu Mare launch campaign, animated gif with boy
Cineplexx Satu Mare launch campaign, animated gif with girl

Radio promotes the cinema star

We’ve created the scripts for radio spots aired on the local radio station, imagining conversations within a group of friends on the way to the Cineplexx, based on famous movie quotes.

RADIO SCRIPT 1 RC 30’ Movie quotes

(background movie trailer music)

Female Narrator (movie trailer like tone of voice): It's evening. The people start going out. Three friends are heading to Cineplexx, the new cinema in Shopping City Satu Mare.

(Laughters as after a good joke during a conversation between friends, background dynamic music)

MVO1 (imitating Forrest Gump): “My mama always said life was like a box of chocolate. You never know what you’re gonna get.”

FVO (quickly, as if in a game): That’s easy, it’s from Forrest Gump!

MVO2 (deep voice): “May the force be with you!”

FVO: “You talkin’ to me?”

MVO1:MVO1: “My precious!”

(They all laugh)

Female Narrator: When the passion for movies is big, we are waiting for you at Cineplexx, in Shopping City Satu Mare. Starting with September 12, you have 5 cinema halls with 2D and 3D technology. Come to Cineplexx, the fun gets started!

RADIO SCRIPT 2 RC 30’ Movie quotes

(background movie trailer music)

Female Narrator (movie trailer like tone of voice): It's evening. The people start going out. Three friends are heading to Cineplexx, the new cinema in Shopping City Satu Mare.

(Laughters as after a good joke during a conversation between friends, background dynamic music)

MVO1 (imitating Marlon Brando): “I’m going to make him an offer he can’t refuse.”

FVO (quickly): That’s Marlon Brando in The Godfather!

MVO2 (narrating): “The outstretched hand that does not tell a story does not receive alms-giving/charity”

MVO1: That’s Dinică in Philanthropy

(They make conversation using only movie quotes and laugh):

FVO: “Houston, we have a problem!”

MVO2: “Show me the money!”

MVO1: “This is the beginning of a beautiful friendship”

Female Narrator: When the passion for movies is big, we are waiting for you at Cineplexx, in Shopping City Satu Mare. Starting with September 12, you have 5 cinema halls with 2D and 3D technology. Come to Cineplexx, the fun gets started!

Social media buzz

They say that “If you are not in social media, you don't exist”. We’ve put together a series of visuals to promote the cinema and its launch on Facebook, through some contests for tickets and invitations.

Cineplexx Satu Mare launch campaign, social media visual, contest VIP invitations
Cineplexx Satu Mare launch campaign, social media visual, contest tickets
Cineplexx Satu Mare launch campaign, social media visual, contest La Damburi
Cineplexx Satu Mare launch campaign, social media visual , contest VIP invitations 2

An immersive experience

Following the launch campaign, a new wave of communication materials were created to promote the latest technologies that Cineplexx clients benefit from: Dolby Atmos sound and RealD Ultimate Screen. The two technologies together create a unique and intense experience that make moviegoers really feel in the middle of the action – an atmosphere that we tried to capture through a series of technology-inspired visuals.

Cineplexx Satu Mare key visual 1 promoting latest Dolby Atmos sound RealD Ultimate Screen technologies
Cineplexx Satu Mare key visual 2 about latest Dolby Atmos sound RealD Ultimate Screen technologies

Snapshots

Cineplexx Satu Mare launch campaign flyer
Cineplexx Satu Mare opening for the public
Cineplexx Satu Mare opening, branding of the popcorn bags
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.

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