Improving employee engagement affects productivity. Employees who feel more valued are more likely to be engaged and to contribute more to the projects, team, and company as a whole. These were just a few reasons why Caroli Foods, #1 company on the Romanian cold-cuts market, considered implementing clearly planned and structured internal communication strategies with our professional support between 2016 and 2018.
More client info and work: Caroli Foods Group
Skills: strategy, copywriting, art direction, publishing consultancy, editorial, photo editing, project management, training with the employees
Caroli Foods was founded in 1994 by the Lebanese family El Solh. In 2010, it merged with Spain's Tabco Campofrio. Sigma Alimentos, a Mexican-based multinational food processing and distribution company, became a minority shareholder in Caroli in 2014, when it has acquired Tabco Campofrio. This rapid growth of the company needed to be acknowledged by its 1,200 employees located in 9 centers in Romania, including a production plant in Pitesti. Also, the diversification of the portfolio: over 200 products made under several brands (Campofrio, Caroli, Maestro, Sissi and Primo). This is why the marketing and HR departments came up with a strategy meant to bring employees closer, open new and effective communication channels with the entire Caroli team and increase the loyalty of the employees.
The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.