Client portfolio: Metro

Metro store in Bucharest


Metro is the world leader in wholesale trade. It operates in 35 countries and counts over 150,000 employees worldwide and annual sales of approx. €37 billion (in 2017). Metro Cash & Carry Romania was officially launched in Romania in October 1996, with the opening of its first distribution center in Bucharest. Today, Metro has national distribution, counting 30 stores all over the country. After 10 years of producing in‐house the bi‐monthly set of food and non‐food catalogues, in 2006 the company decided to outsource the project. We put in place a dedicated graphic team of 9 people, and had the support of our editors, photographers and proofreader to create good‐quality content for the several category catalogues (collectively named METRO POST).

Projects for this client:

  • METRO POST: product catalogues (food and non‐food) summing up 180‐220 pages/edition that were published every two weeks

  • Theme / Seasonal / Special occasion / Category catalogues (Christmas, Easter, Football Championship, Sales, etc.)

Metro non-food product catagloue from May 2017
Metro non-food august 2008 10 years anniversary
Metro bulk food product catalgoue may 2007
Metro Italian specialities product catalogue from May 2008
Metro back to the office special product catalogue November 2008
Metro garden special catalogue inside page June 2007
Metro garden special catalogue, cover page June 2007
Metro's own brands product catalogue June 2007
Metro special coffee catalogue November 2006
Metro construction special catalgoue, inside pages, landscape format, mai 2007
Metro construction special catalgoue, cover, landscape format, mai 2007
Looking back

The core team of Publicator, Diana Moldovan (Capatina) and Iulian Puiu, started under the name Reply in 2002.
In 2015, the team changed the name Reply into Publicator and continued the business as usual.